Ancient bark, heartwood, forest moss, lichen, fern, pale lichen, and bone
Dark Bark
#2E1C0E
rgb(46, 28, 14)
Near-black of old rotting wood — deep, warm brown at the base
Heartwood
#6A4028
rgb(106, 64, 40)
Warm brown of exposed inner wood — rich and earthy
Moss
#5A7840
rgb(90, 120, 64)
Deep forest moss — fully saturated green in filtered shade
Lichen
#788F60
rgb(120, 143, 96)
Gray-green lichen — the color of plant matter drying and aging in place
Fern
#90A870
rgb(144, 168, 112)
Lighter fern frond green — mid-canopy growth with more sun access
Pale Lichen
#C0C8A0
rgb(192, 200, 160)
Silver-green of old dried lichen — useful warm surface neutral
Bone
#E8E4D0
rgb(232, 228, 208)
Warm off-white of aged wood and bleached bone on the forest floor
The floor of an old forest is one of the most visually complex environments in nature: dark rotting wood, warm brown bark, deep moss, and spreading lichen occupying different micro-surfaces in continuous proximity. Lichen Wood extracts that floor's full tonal range into a working palette — starting from the near-black of deep bark, moving through heartwood brown, then cutting into the green axis across three distinct stages that track the range from deep moss to the pale silver-green of old dried lichen, and finishing at the warm off-white of bone.
Dark Bark and Heartwood provide the warm brown anchor that prevents the palette from reading as merely a green scale. This brown-green split — the two primary color families of forest environments — is what gives Lichen Wood its naturalistic density. Moss represents deep, fully saturated forest green in shade; Lichen is the gray-green shift that happens to all green plant matter as it dries, ages, or grows in low light; Fern captures the lighter, slightly yellower green of plants with greater sun access.
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Pale Lichen is the palette's most useful neutral — a gray-green close enough to warm white to function as a surface color while maintaining its organic temperature. Bone completes the palette as a warm off-white that confirms the palette's earthy orientation. Together the seven values support complete design system work: Dark Bark for primary typography and dark surfaces, Heartwood for warm accents, the three greens for the full brand identity range, and Pale Lichen plus Bone for backgrounds and high-key surfaces.
In practical applications, Lichen Wood is well-suited to sustainable agriculture brands, forest conservation organizations, handcrafted furniture and woodworking studios, natural skincare and supplement companies operating in the earth-medicine space, and any hospitality or travel brand that wants to communicate genuine immersion in natural environments rather than the generic outdoor-brand green of synthetic apparel and plastic gear.
