ColorSwatches.org

Privacy Policy

Last updated: July 2026

Welcome! Your privacy matters to us. This page explains what information ColorSwatches.org collects, how we use it, and what choices you have. We've tried to keep it as clear and human-friendly as possible.

The Short Version

We collect only basic usage statistics — nothing personal, no accounts, no passwords. We use Google Analytics to understand how people use the site, and we show ads through Google AdSense to keep the site free. That's pretty much it.

Information We Collect

Server Logs

Like almost every website on the internet, our web server automatically records basic request information when you visit a page. This includes things like your IP address, the page you requested, your browser type, and the time of the request. These logs are used for diagnosing technical issues and understanding general traffic patterns. They are not used to identify or track individuals.

Google Analytics

We use Google Analytics to understand how visitors use ColorSwatches.org in aggregate — for example, which pages are most popular, where traffic comes from, and how long people spend on the site. Google Analytics uses cookies and collects anonymized data. We do not have access to personally identifiable information through this service.

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

Cookies

We do not set any first-party cookies ourselves. However, third-party services we use (Google Analytics and Google AdSense) may set their own cookies. These cookies are governed by Google's privacy policy, which you can read at policies.google.com/privacy.

Advertising

ColorSwatches.org displays advertisements served by Google AdSense. Google uses cookies and device identifiers to show ads that are relevant to you based on your browsing history across the web. This is sometimes called "interest-based advertising."

You can control interest-based advertising preferences through Google's Ad Settings page, or opt out of personalized ads from many companies via the Digital Advertising Alliance opt-out page.

Information We Do NOT Collect

  • We do not collect your name, email address, or any other personal information.
  • We do not have user accounts or registration.
  • We do not sell data to anyone — there's nothing to sell.
  • We do not use tracking pixels or fingerprinting beyond what Google's services may use.

Third-Party Links

Some pages on ColorSwatches.org may include links to external websites (such as paint brand sites). We are not responsible for the privacy practices of those external sites.

Children's Privacy

ColorSwatches.org is a general-audience website and is not directed at children under the age of 13. We do not knowingly collect any personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by an updated date at the top of this page. Continued use of the site after changes are posted means you accept the updated policy.

Contact

If you have questions about this Privacy Policy, feel free to reach out via our About page. We're happy to help.