Deep indigo, blue-violet, wave blue, periwinkle, pale iris, tide white
Deep Indigo
#0A1A40
rgb(10, 26, 64)
Near-black indigo — the deepest blue-violet before full darkness
Indigo Dark
#1A2E6A
rgb(26, 46, 106)
Dark navy-indigo with a violet undertone — rich and saturated
True Indigo
#2848A8
rgb(40, 72, 168)
Classic indigo pigment — vivid blue leaning toward violet
Wave Blue
#4070D8
rgb(64, 112, 216)
Bright cobalt-indigo — high-energy and fully saturated
Periwinkle Light
#7AA0EC
rgb(122, 160, 236)
Soft periwinkle — medium-value blue with a gentle violet cast
Pale Iris
#B0C8F8
rgb(176, 200, 248)
Pale blue-violet tint — airy and light, like iris petals
Tide White
#E0ECFF
rgb(224, 236, 255)
Near-white with a blue wash — the receding edge of the wave
Indigo occupies a precise and contested place in color theory — Newton placed it as one of the seven rainbow hues, though modern color science often collapses it into blue-violet. Indigo Tide sides firmly with the traditional view: seven steps from near-black depth through the richest blue-violet in the visible spectrum, ending at a pale tide white that still carries the memory of deep color. With seven stops, this is one of the most complete tonal sequences available in the blue family, offering full coverage from anchor to near-neutral within a single coherent hue.
Deep Indigo and Indigo Dark form a dark foundation that is richer and more complex than standard navy — the violet undertone gives both shades a depth that reads as authoritative and distinctive without sliding into purple territory. True Indigo is the palette's reference point: saturated, confident, and exactly in the zone that the word has meant to dyers and pigment-makers for centuries. Wave Blue pushes toward electric cobalt, bringing high energy before the palette softens into the periwinkle range.
Sponsors
Periwinkle Light and Pale Iris are two of the most versatile blue-adjacent tints in this palette — both sit at the intersection of blue and violet in a zone that reads as simultaneously refined and approachable. They work as background tints, hover states, or secondary surface colors in digital interfaces where the darker indigos carry the primary structure. Tide White closes the palette as an excellent near-neutral that remains unmistakably cool without being overtly blue.
Indigo Tide suits brands that need depth and intelligence to signal value: technology platforms, financial services, premium consulting, luxury fashion, and high-end wellness. The seven-step range makes it particularly well-suited to comprehensive design systems that need contrast variation within a single color family — UI states, data visualization scales, product documentation. True Indigo and Wave Blue perform as strong primary and secondary action colors on white, while Deep Indigo anchors high-contrast headers and navigation.