Deep plum, vivid violet, mid plum, soft mauve, pale petal
Deep Plum
#3A0E3E
rgb(58, 14, 62)
Near-black plum — jewel-like and dense
Plum
#682880
rgb(104, 40, 128)
Full plum — rich, saturated, and definitive
Mid Violet
#9858A8
rgb(152, 88, 168)
Middle of the range — vivid without being pastel
Soft Mauve
#C49AC8
rgb(196, 154, 200)
Washed-out plum — mauve territory
Pale Petal
#ECD8EE
rgb(236, 216, 238)
Barely-there purple — almost white, still warm
Plum Study occupies the red-shifted end of the purple spectrum — richer than violet, deeper than mauve, and more saturated than lavender. Deep Plum at the dark end is an almost black-purple with a jewel intensity that carries considerable presence; Plum at full saturation is the definitive mid-tone of the range; and the three lighter steps open gradually toward Pale Petal, which retains just enough warmth to distinguish itself from a neutral near-white. The palette is confined to a single hue across a full tonal range — the formal constraint of a study palette.
Purple at this richness is historically associated with luxury, royalty, and creative ambition. Plum in particular carries a sophisticated, somewhat mysterious quality — more intimate than bright violet, more dramatic than muted lavender. The deep end of this palette is genuinely arresting on packaging, and the pale end is refined enough for use as a background or surface color in premium editorial contexts. Together they provide everything from structural dark to functional light within a single hue.
Sponsors
Plum Study is effective for beauty and cosmetics brands, wine and spirit labels, luxury candle or fragrance packaging, wedding stationery, and any identity where depth and elegance are more important than approachability. In fashion, this range covers everything from a rich eggplant evening wear piece to the whisper-pale blush of a lining fabric. The palette communicates creativity and craft without being precious or overtly feminine.
For web and UI design, the Plum Study range provides a complete system for purple-accented interfaces. Deep Plum serves as a strong hero background or dark mode primary; Plum is an excellent primary button or link color with good accessibility characteristics; Mid Violet works for hover states and secondary elements; Soft Mauve and Pale Petal provide background and card surface options that keep the purple brand identity present without overwhelming lighter content areas.
