Dark indigo, denim blue, worn denim, faded, and stone wash
Raw Denim
#1F3A6E
rgb(31, 58, 110)
Deep indigo — unwashed, straight off the bolt
Denim Blue
#3B5998
rgb(59, 89, 152)
Classic broken-in denim — confident and familiar
Worn Denim
#5B7FC4
rgb(91, 127, 196)
Softened by wash cycles — still holding color
Faded Denim
#9EB3D8
rgb(158, 179, 216)
Summer-faded light blue — worn and relaxed
Stone Wash
#D0DBF0
rgb(208, 219, 240)
Heavily washed, nearly white — soft and easy
Denim Wash captures the complete journey of denim fabric from factory floor to vintage wardrobe — the deep indigo of raw, never-washed selvedge denim all the way through countless wash cycles to the pale, soft stone-wash that reads as almost white in sunlight. Each tone is recognizable from the wardrobe, carrying the cultural weight of a material that has been a global design constant for over a century.
For fashion and apparel design, this palette is an immediate reference tool for creating denim capsule collections. Raw Denim and Denim Blue anchor dark indigo washes; Worn Denim covers the mid-range everyday jean; Faded Denim and Stone Wash complete the light-wash range. Used together they communicate a coherent denim world without relying on any single tone to carry the narrative.
Sponsors
Outside of fashion, Denim Wash is an unexpectedly versatile design palette. The blue-to-near-white progression reads as clean and approachable in web and app interfaces, particularly for lifestyle, casual wear, and outdoor brands. The cooler blue midrange — Denim Blue and Worn Denim — carries enough saturation to function as a primary brand color, while the lighter tones provide ample space for backgrounds and UI surfaces.
Interior designers use denim-inspired blues for relaxed, casual living spaces where comfort takes precedence over formality. Raw Denim works well on feature walls and upholstery; the lighter tones translate into bedding, linen, and soft furnishings. The full range produces a room that feels collected and intentional rather than matched, which is the hallmark of the relaxed aesthetic that denim has always signified.
