Shades of Red

Named shades of red — from bright coral and warm tomato all the way to deep ruby, carmine, and dark burgundy.

Pink

#FFC0CB

rgb(255, 192, 203)

The lightest red-family color — sweet, delicate, and feminine

Salmon Pink

#FF91A4

rgb(255, 145, 164)

Warm pink with peachy undertones — named for salmon flesh

Coral Pink

#F88379

rgb(248, 131, 121)

Orange-pink — soft and warm, like tropical coral

Salmon

#FA8072

rgb(250, 128, 114)

Classic orange-pink — warm, food-forward, and approachable

Coral

#FF6B6B

rgb(255, 107, 107)

Warm orange-red — lively, tropical, and approachable

Terra Cotta

#E2725B

rgb(226, 114, 91)

Earthy red-orange — named for fired and glazed clay

Cinnabar

#E44D2E

rgb(228, 77, 46)

Orange-red — named for the bright red mercury sulfide mineral

Chili Red

#E23D28

rgb(226, 61, 40)

Warm red-orange — the heat of dried chili peppers

Tomato Red

#FF4040

rgb(255, 64, 64)

Bright, food-forward red — clean and immediately appetizing

RGB Red

#FF0000

rgb(255, 0, 0)

Pure additive red — maximum channel saturation

Scarlet

#FF2400

rgb(255, 36, 0)

Intense, pure red — bold, dramatic, and unmissable

Crayola Red

#EE204D

rgb(238, 32, 77)

The iconic red from the standard Crayola crayon box

CMYK Red

#ED1C24

rgb(237, 28, 36)

The standard red in four-color CMYK printing

Imperial Red

#ED2939

rgb(237, 41, 57)

A vivid pure red — used in flags and imperial heraldry

Munsell Red

#F2003C

rgb(242, 0, 60)

The Munsell color system's defined standard red

Spanish Red

#E60026

rgb(230, 0, 38)

The vivid red from the Spanish national flag

NCS Red

#C40233

rgb(196, 2, 51)

The Natural Color System's reference red

Rose

#FF007F

rgb(255, 0, 127)

Saturated pink-red — vivid, passionate, and romantic

Raspberry

#E30B5C

rgb(227, 11, 92)

Deep pink-red — fruity, rich, and energetic

Cherry

#DE3163

rgb(222, 49, 99)

Deep, slightly cool pink-red — sweet and striking

Rusty Red

#DA2C43

rgb(218, 44, 67)

Warm, slightly orange deep red — the color of iron rust

Pantone Red

#ED2939

rgb(237, 41, 57)

Pantone's standard red — clean, vivid, and reliable

Crimson

#DC143C

rgb(220, 20, 60)

Classic deep red — dramatic, powerful, and refined

Fire Engine Red

#CE2029

rgb(206, 32, 41)

Pure, saturated red — maximum urgency and attention

Brick Red

#CB4154

rgb(203, 65, 84)

Muted, earthy red — warm like aged fired brick

Indian Red

#CD5C5C

rgb(205, 92, 92)

Muted dusty red — not from India but from the pigment Indian red

Redwood

#A45A52

rgb(164, 90, 82)

Warm brownish red — the color of redwood lumber

Cornell Red

#B31B1B

rgb(179, 27, 27)

Cornell University's official deep red

Fire Brick

#B22222

rgb(178, 34, 34)

Deep, slightly orange red — the color of fire-hardened brick

Turkey Red

#A91101

rgb(169, 17, 1)

A historic textile dye red — warm, deep, and enduring

Cardinal

#C41E3A

rgb(196, 30, 58)

The rich red of a cardinal bird — used by many universities

OU Crimson Red

#841617

rgb(132, 22, 23)

University of Oklahoma's official crimson brand color

Ruby

#9B111E

rgb(155, 17, 30)

Deep red with a purple note — rich as the gemstone

Carmine

#960018

rgb(150, 0, 24)

Dark, slightly cool deep red — a classic artist's pigment

Madder Red

#A50021

rgb(165, 0, 33)

Historic dye red from the madder root — deep and earthy

NCS Red

#C40233

rgb(196, 2, 51)

The Natural Color System's reference red

Dark Red

#8B0000

rgb(139, 0, 0)

CSS dark red — the deepest named web red

Barn Red

#7C0A02

rgb(124, 10, 2)

The earthy, rusty red of painted American farm buildings

Maroon

#800000

rgb(128, 0, 0)

Deep brownish-red — the darkest common named red

Burgundy

#800020

rgb(128, 0, 32)

Deep wine-red — sophisticated, luxurious, and enduring

Blood Red

#660000

rgb(102, 0, 0)

Very dark red — intense, visceral, and dramatic

Chocolate Cosmos

#58111A

rgb(88, 17, 26)

Near-black dark red — the rare night-blooming chocolate cosmos flower

About Shades of Red

Red is the most psychologically intense of all colors. It commands attention faster than any other hue, raises heart rate, and triggers strong emotional responses in almost every viewer. Named shades of red span a remarkable spectrum — from the warm, approachable lightness of coral and terra cotta, through the vivid urgency of scarlet and tomato red, to the richness and depth of ruby, carmine, and burgundy.

The temperature of a red matters enormously. Warm reds — those with orange in them — feel active, energetic, and friendly. Cool reds — those that lean toward blue or violet, like rose, cherry, and carmine — feel more intense, dramatic, and sophisticated. A burgundy feels like it belongs in a library or at a formal dinner. A tomato red belongs in a kitchen or a sports stadium.

How Red Is Used in Design

Red is one of the most strategically used colors in brand design precisely because it's impossible to ignore. Fast food companies use bright reds to stimulate appetite and urgency. Fire engine red and scarlet are used for emergency, danger, and stop signals because they trigger immediate attention. Deep reds like burgundy and ruby are common in wine, luxury goods, legal, and financial branding where gravitas and refinement are the goal.

Lighter shades like coral and terra cotta have had a major moment in lifestyle, fashion, and interior design. They carry warmth and approachability without the intensity of a true red — easier to live with over extended time. In UI design, reds of all shades are the standard choice for error states, destructive actions, and required field validation.

Red in Culture and History

Red may be the most culturally significant color in the world. It appears in the oldest known cave paintings and was the first color, after black and white, for which every human language developed a distinct word. Across ancient civilizations — Egyptian, Greek, Roman, Byzantine — red dyes were among the most valuable traded commodities because they were so difficult to produce and so quickly faded.

In Chinese culture, red is the color of luck, prosperity, and celebration; it dominates traditional wedding attire and New Year decorations. In the West, red signals passion, danger, and urgency. In ancient Rome, the right to wear the most vivid red was reserved for emperors and generals. Crimson and scarlet appear throughout medieval European heraldry as symbols of power and blood lineage. Today, red remains one of the most common colors in national flags worldwide.

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